Book Club - Spin Selling by Neil Rackham
Fri 23 Jul
|Zoom event
A provocative book by Neil Rackham "SPIN Selling" sets out his views on high-value sales techniques. Join us for this free zoom event. You don't need to have read the book as my 12 minute video will cover all the key themes. I hope you can join us.
Time & Location
23 Jul 2021, 09:30 – 11:10
Zoom event
Guests
About the event
Join our Book Club on the 23/7/21 9.30am till 11.00 am to delve into this international best selling book by Neil Rackham where he sets out his concept of SPIN selling. The event is freee and you do not need to have read the book as I have pulled together a 12 minute summary of the key themes which we will watch togeher and then discuss in small grroups via zoom. We are 300 strong international members and I hope you can join us for this event.
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book.
Neil Rackham and his team studied more than 35,000 sales calls made by…