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Areas of Work and Case Studies

Roy Newey helps all businesses not only to reach but exceed their goals. My experience helps me lay out a strategy that perfectly fits my clients. This collaboration is essential for successfully transitioning from strategy to plan to action. Learn about some of our past projects below, and get in touch to see what we can do for you.

Accountability in a Family Businesses 

Running a business can be challenging at the best of times. A lack of accountability is often a constraint to effective leadership, and this can be heightened in a family business. However, simple basic processes, transparency, clear targets and reporting structures can quickly resolve these barriers.

 

Clear business plans, defined roles, visual numerical targets, improved communication coaching customer feedback systems and string governance through a well-run board can quickly get a business working towards accelerated growth.

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I work with business senior leaders to conduct an Accountability Audit. Then, an action plan can be developed and executed to improve productivity and governance and accelerate the business's growth.

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Constant Improvement

Unique Selling Points (USPs) enable a business to earn its place in a competitive market. However, what is unique today can often be tired in a very short space of time. Businesses and their leadership teams must constantly seek improvements to every aspect of their business model. There can be no resting on laurels; every day is a battle for competitive advantage. 

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Performance improvements for the senior team need constant focus and energy. In Formula 1 in 1951, a pit stop took 67 seconds. Today, the record stands at 1.80 seconds—a remarkable improvement. However, I can guarantee that the record will be beaten again and again. To stay competitive, a sports team must seek constant and perpetual improvement to win.

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Likewise, businesses must never rest on yesterday's glory. I work with leadership teams to understand the business fully. Where must improvements be focused? What are customers' needs? How do we benchmark against the competition? A plan to Defend The Core must be developed and executed with relentless passion.

 

 

Senior Leadership Development

Managers manage, and leaders lead. The business world needs managers and leaders who do very different jobs. When I am allowed to support a business, I always start by getting alongside the senior leadership team. A business can only ever be as good as its leader.

 

The conundrum is where leaders learn to lead: by reading a book, taking a two-day off-site leadership course, or taking a leadership exam. Inevitably, most leaders learn on the job, through trial and error, and by watching and mimicking peers. 

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I support leaders through hand-to-hand coaching, role-play, in situ experimentation, trusted feedback, review of best practices, assessments, 1:1 training, and online support and encouragement

 

Sales Restructuring and Accelerated Growth

As a business coach, I often get this call to action: "Sales are flat, leads are down, the sales team is not hitting their KPIs, and we have tried everything." The first thing I tell my clients is, "We are going to sort this."

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This is the plan to build sales sustainably

  1. Undertake a complete audit.

  2. Review customer feedback

  3. Analyse competition

  4. Establish PESTLE

  5. Refocus marketing and MQL generation

  6. Agree on the sales plan

  7. Train staff

  8. Agree on a sales management system and plan

  9. Establish visible targets and reporting.

  10. Establish accountability structure

  11. Announce incentives and penalties

  12. Enact the plan with a huge amount of energy and tweak

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This area of my work is really satisfying.

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What Customers Think

Ronnie Crawford

"Roy Newey is always an inspiration! Having worked closely onmany projects including Executive Business Coaching, Roy neverfails to impress with his level of creativity and ideas. This has lead to outstanding business growth with our clients. A unique, open, trusting relationship that will always be there! Thanks Roy"

Stephen Kinghorn-Pery

"Been doing some coaching and mentoring with Roy. A great rewarding experience. Roy succeeds in getting the balance, between providing support to build confidence and cajole to keep momentum going, just right. Always comes up with new insightful ideas, listens, interprets and puts things into perspective."

Adrian Fowler

"Roy Newey has had a very positive impact on our business and elements of my personal development. I wouldn't hesitate for a moment to recommend Roy to any business that wants to achieve the following: 1. Clarify your business structure and create accountability. 2. Challenge the status quo and bring life and energy to the business 3. Support and coach key members of staff I will be forever grateful for the way Roy has enlighten me as to many aspects of business and brought about change for the better." 

Case Studies

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St Georges House, Windsor Castle

I have been attending St Georges House within Windsor Castle since 1993, it is a very special place to unpack your thoughts and elevate your leadership. I was delighted to be invited to take on the role of a founding Leadership Fellow and support the work of the house. I have led many sessions at St Georges House with a focus on accountability, leadership, technology, trust and growth. The international businesses who attended my sessions were able to develop a step change in their growth as a result of this investment.

Sales & Marketing Alignment 

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A UK SME specialising in high-quality artisanal products saw its sales drop by 30% over the past year. Misalignment between the sales and marketing departments was a critical issue. The company enlisted Roy Newey, a renowned business growth consultant, to address the problem.

Challenge

The sales and marketing teams lacked synergy, leading to ineffective campaigns and a weak brand message. This misalignment resulted in underutilized resources and customer confusion.

Solution

Roy Newey conducted workshops and interviews to understand the perspectives and challenges of both teams. He then facilitated strategic alignment sessions to unify their efforts:

  1. Strategic Alignment: Unified the brand message and ensured both teams worked towards common goals.

  2. Integrated Campaigns: Designed targeted, measurable marketing campaigns supporting sales initiatives, leveraging data analytics for insights.

  3. Training and Development: Provided training on CRM tools for sales and funnel optimization for marketing.

Results

Within six months, sales increased by 25%, surpassing previous levels. The alignment between sales and marketing led to more effective campaigns, boosting customer engagement and conversion rates. 

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Structure Form and Governance

This company has traded for 41 years. As a family business, the structure was loose, and many roles were overlapping. Waste, duplication and confusion cost shareholders dearly. We agreed to clarify all team members' roles, refine reporting lines, develop the leadership of the senior team and facilitate a business plan.

 

Establishing board and governance structures enabled appropriate accountability, and the business accelerated its growth and sustained profits while benefiting from the strong governance structures.

Companies I work for

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TATA Consultancy Services 

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Intercontinental Hotels Group

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ASDA

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